Our Story

Built by the people who've run these businesses — not by career brokers.

This isn't a pitch. It's a conversation between people who've sat exactly where you sit.

Summit wasn’t built by career brokers. It was founded by Charlie and Chad, who bring more than 50 years of combined CPG experience, including over 30 years managing businesses at Walmart. They’ve owned the P&L, navigated buyer relationships, led large teams, and fought for shelf space on businesses approaching $1 billion. That firsthand perspective shaped how Summit was built and continues to guide how Summit serves every client.

That perspective was earned at the highest levels of Walmart’s business. During his final decade at Clorox, Charlie managed a $1.7 billion Walmart business. Chad led Hasbro’s Walmart and Sam’s Club business beyond $1 billion. They weren’t advising from the sidelines, they were accountable for the P&L, the buyer relationships, the strategy, and the results. That operator’s perspective changes how Summit evaluates opportunities, solves problems, and helps brands grow.

Summit could have become a large brokerage. The relationships, experience, and reputation were there, but that was never the vision. As brokerages grow, brands can become line items, with attention naturally concentrated on the largest accounts. Summit was intentionally built around a different model: fewer clients, deeper investment, and greater accountability. Clients work directly with the senior leaders who built the company and remain personally invested in their business.

Why Summit

What Operator Experience Actually Buys You

01

Executive-Level Operators

Summit's founders spent 25+ years running billion-dollar CPG businesses at Walmart, managing buyer relationships and owning P&L outcomes. No broker in this market can say the same.

02

The Supplier Seat

Charlie and Chad sat exactly where your team sits today — buyer negotiations, markdown conversations, supply chain fires, space resets. That institutional knowledge shows up in your business every day.

03

Senior Team. Always.

You work directly with the principals, not handed off after the pitch. The experience that closed the deal is the experience managing your account.

Meet the Founders

Two Operators. One Brokerage Built to Win at Walmart.

Charlie Rodes

Charlie Rodes

Managing Partner & Co-Founder
  • 28+ years across Kraft Foods, Coca-Cola & Clorox, multiple classes of trade
  • Final 10 years at Clorox: managing a $1.7B business at Walmart, Inc.
  • Managed cross-functional teams of 5 to 100 people; ran the Canadian Sales Organization
  • Deep Walmart buyer relationships across grocery, club, mass, and convenience
  • Relocated his family to Northwest Arkansas — because that's where the work actually happens

"Charlie managed a $1.7B Walmart business. He knows what a Category VP cares about, how Walmart buying teams make decisions, and what separates the brands that earn space from the ones that lose it. That knowledge is now working for you."

Chad Miller

Chad Miller

Managing Partner & Co-Founder
  • 25+ years in CPG sales & trade marketing, from Newell Rubbermaid through Hasbro
  • Led a $1B+ POS business at Hasbro, leading a team of 25 across Sales, Marketing & Replenishment
  • Extensive experience managing full financials, P&L ownership, and cross-functional teams
  • Executive education: Wharton Business School & University of Chicago
  • Bentonville, AR resident since 2007, deeply embedded in the Walmart supplier community

"Chad has sat in your seat. He's managed the Walmart buyer relationship, navigated space resets, handled markdown negotiations, and owned the outcome. When he's in your corner, you're getting someone who has lived every challenge you face."

Meet the Team

The People Behind Every Result

Chad and Charlie lead Summit, but they don't work your business alone. A team of retail veterans shows up for clients every day — in the data, in the details, and in the buyer meetings.

Mike Schmandt

Mike Schmandt

Walmart & Sam's Club

30+ years in CPG, including six years leading Clorox's Sam's Club team across $700M+ in business.

Sarah Smith-Nobles

Sarah Smith-Nobles

Retail Operations

Started on Walmart's own Electronics Buying Team; 20+ years and deep Retail Link expertise.

Marlene Stone

Marlene Stone

Account Management

13+ years across beauty, impulse, and adult beverage, focused on account growth and partnership.

Tristan Gilman

Tristan Gilman

Omnichannel Strategy

20+ years in consumer goods, recognized for eCommerce innovation and unified shopping experiences.